Learn How Omnichannel Retail Solutions Can Grow Your Business

With the rise in e-commerce, it's more important than ever that retailers are providing a great customer experience online and offline. Go4Amazon would like you to learn what omnichannel business solutions can do for you so that you can learn how these tools have decreased order time, improved inventory management, and connected all business scales into a cohesive system.

History of omnichannel retail

The history of omnichannel retail goes back decades to when computer technology was just emerging and consumers began to go online. Omnichannel sales were only in their early stages when the dot-com bubble burst, signaling the start of a period of new challenges that retailers still face today.

The 1990s saw the rise of online retailers like Amazon and eBay, which posed a threat to brick-and-mortar stores. While these companies were forced to shut down for a period of time due to the dot-com bubble burst, they eventually reemerged as major players in the e-commerce market.

At that point, several major retailers began investing heavily in technology and internet capabilities, including Sears and Wal-Mart. They then decided they could use this technology to create an omnichannel retail platform using customer data analytics in order to keep up with the changes in the market and maximize sales.

Pros of single vs multichannel strategies

E-commerce platforms that offer Noon, eBay, and even Amazon Marketplace Services in Dubai, UAE has seen some retailers start in one way and ended up with multi-channels. In the same scope, others skipped a multichannel always believing a single will be the key to success. Should make the jump to universal omnichannel strategies or stick to an effective single approach that allows them to provide customers with whatever they need each time they visit their stores?

Multichannel strategies allow retailers to reach their customers across multiple platforms and devices, giving them the ability to buy whenever and wherever they like. But while the allure of the omnichannel is strong, not every retailer is ready — or able — to make the jump. This strategy is ideal for established brands who want to offer customers flexibility when purchasing their products. It offers: 

1. Flexibility: A multichannel strategy allows you to offer customers a variety of ways to shop your store, which can increase sales in all of your channels without sacrificing convenience or brand image. For example, if someone wants an item you don't carry in your store, you could direct them online or encourage them to visit another location that does carry it. This approach is mostly found by companies that offer Noon, eBay, or Amazon Store Management Services in Dubai, UAE as a great way for handling unexpected demand and last-minute shopping needs.

2. Multiplier effect: Having multiple channels can lead more potential shoppers to find out about your business and try your products or services for the first time.

The single-Channel strategy is mostly embraced by those who are just starting out in the market and are still trying to establish themselves as reputable brands. When they do this, they can save on costs like marketing and customer service while they continue to build their customer base.

a. Ease of use. Customers can easily find what they want in a single channel shopping experience with clear navigation and brands/products well organized in a clean and simple layout. Also, companies that offer Noon and Amazon Consultancy Services in Dubai, UAE noted that it's easier for a start-up business to manage inventory if you only have one channel.

From creating a centralized shopping experience to a unified buyer journey, Go4amazon utilizes its resources to make the most of every customer touchpoint, regardless of where you sell. We help retailers redefine their brand reputation and understand who/what their shoppers want to interact with, and then we cater and tailor that experience to them.

b. Control over the customer experience. You can control how customers shop by providing them with specific offers that you think they need at that time and place, which will help increase conversion rates and repeat visits.

c. Higher conversion rates on product pages in comparison to other channels (except for search). This is mainly due to the fact that customers who land on product pages have already decided that they want to buy something from you so it's easier to convert them into buyers when compared to other channels where shoppers are just surfing the internet.

Types of omnichannel retail solutions

There are three types of omnichannel retail solutions that can facilitate the growth of your business. The first is a physical store, which provides lessons learned from brick-and-mortar stores that manage to succeed in online channels well.

The second is a customer experience center, which is a location where customers can shop or engage with brand representatives and each other to get proper substitutes or find guides on how to use the product correctly. This provides an accessible yet personalized time for shoppers.

The third is an augmented customer experience center, which combines aspects of the previous options where customer experiences can be enhanced by digital means such as interactive displays. 

Smart Systems Omnichannel Retail Solutions

For many retail leaders, omnichannel solutions can be a game-changer such as engaging in both Amazon and Noon product listing support in Dubai, UAE. Smart Systems defines the experience and customer journey that consumers are living and provides complete solutions tailored to every retailer's unique needs.

The flexibility of these tools lets retailers offer customers both practical pain points for greater brand loyalty and reach key revenue streams like marketing automation, customer experience management, or A/B testing.

CONCLUSION

As an eCommerce business grows, the chain between order, fulfillment, and marketing becomes longer. Without the right system in place, this chain becomes a tangled mess that increases costs and decreases sales. Go4Amazon offers a variety of eCommerce retail solutions that enable your business to streamline operations, increase sales, and lower costs - without adding staff.

Access feature-rich, mobile-enabled, and incredibly customizable e-commerce retail solutions. This allows all teams involved in eCommerce - from marketing to fulfillment - to work smarter. Since we work with some of the world's largest retailers and advertising platforms such as Amazon Advertising Platform in Dubai, UAE, we know what it takes to maximize your revenue.