WAYS TO IMPROVE ECOMMERCE CONVERSION RATES

 

One of the most important components of a successful online store as emphasized by a leading Amazon Advertising Platform in Dubai, UAE is website conversion. Although there are many factors that go into a customer's decision to purchase a product, there are many ways to improve your ecommerce conversion rate.

WAYS TO IMPROVE YOUR ECOMMERCE CONVERSION RATES

1. THINK AND ACT LIKE A CONSUMER

There's an old saying in business that 20% of your customers provide 80% of your revenue. The important thing to understand is that this isn't some kind of immutable law of the universe, but a pattern you can use to optimize your business.

Similarly, you can have the most beautiful ecommerce website in the world, but if you aren't getting conversions, you are wasting your time. You may be surprised to learn that many of the things you think are helping your ecommerce website conversion rates may actually be hurting them.

Now is a good time to start thinking like a consumer. If you browse the web like an ordinary person and not as a business owner, you will get some valuable insights into your customers' behavior.

The first thing to do is remove yourself from your business so that you can start looking at it objectively. The second thing is to realize that many of the things that you may have been taught about marketing don't always work on ecommerce sites.

2. USE AN ANALYTIC TOOL TO OPTIMIZE YOUR BEST PERFORMING CONTENT

Use an analytic tool such as Google Analytics to find out who is visiting your site and how they arrived there. An ecommerce conversion rate google analytics is a way you can use to generate insights into how your customers are finding your site and what they're doing once they get there. Use this information to create more of the content that your target audience likes best, and make sure it's easy for them to find.

For example, let's say you've been blogging about the benefits of your products and driving a lot of traffic to those pages through social media and other channels. If people aren't buying, consider whether you need more product details on the page or should try a different approach to marketing them.

Improving conversion rates in ecommerce can be done by optimizing your website for conversions. This process involves more than just making sure that your shopping cart works as it should be. It means analyzing every part of your site and ensuring that it is tailored to bring you more sales, including:

●       Your website’s homepage

●       Your product pages

●       Your ecommerce checkout process

 The next step is to create a plan of action based on the information gathered from your analytics and data tools. You can start by experimenting with different elements on your site and check which ones affect the conversion rates in a positive way.

3. IMPROVE YOUR INTERNAL SEARCH

The search bar has become a bit of a cliché in ecommerce. There’s no doubt that it’s an essential part of the user experience, but it can also be one of the most challenging aspects to get right.

If a shopper is going to use the search function, they are likely looking for a specific product or type of product. If you don’t have that product in inventory, you should recommend related products, or at least offer a clear reason why the item isn’t available.

It’s also important to make sure the search function returns relevant results. If a shopper searches for something that doesn’t exist on your website, you should provide recommendations for similar items instead of just saying “no results” and sending them back to your homepage.

Having a helpful search function is especially important for mobile visitors as well. Many mobile devices have tiny screens, so shoppers may be more likely to use the internal search instead of browsing products on their own. Make sure that it works properly so you don’t lose sales because of technical problems.

How to Improve Your Internal Search: It’s helpful if you think about your internal search as if it were its own product. A good place to start is to define success metrics for your internal search. For example, metrics might include:

●       What percentage of customers use the internal search?

●       How many items do customers look at after using the internal search?

●       How many items do customers add to the cart after using the internal search?

●       How many customers actually end up purchasing after using the internal search?

Remember a good internal search can provide customers with an excellent experience while they are browsing your products. A bad internal search and your customers will be disappointed with the results, which can lead to them leaving your site altogether.

Get the best ecommerce development solutions  from an expert in Amazon store management services in Dubai, UAE that will improve your search pages and increase the rate of conversions of your website.

4. PRACTICE A/B TESTING OF YOUR CTA COPIES AND PLACEMENTS

 There is no magic ratio of words and buttons to use in your calls-to-action. Instead, test different CTA copy and placement options to find a winning combination. This could be anything from a headline or button text to where you place your buy button on a product page. Make sure you test only one element at a time so that you know the exact reason behind any performance changes.

 Try running an A/B test on your home page CTA button. You might find that replacing it with something that is more action-oriented and the verbiage resonates with people the most and which leads to increased website conversions. Experienced in Amazon Consultancy Services in Dubai, UAE, Go4amazon gives the following examples:

-Use different CTAs such as : “Add to My Cart” instead of “Buy Now,” “Start Trial” in place of “Get Started,” “Subscribe” vs. “Sign Me Up,” etc.

-Try using numbers: instead of just saying, “Get Started Today,” say something like, “Get Started in Just 3 Easy Steps!”

-Use first person: instead of third person (e.g., he/she/they), try using words like I/me/my for more personalization

-Make it a question: instead of just saying something like, Get Started for Free, ask readers a question such as, Why Not Try It for Free?

CTA copy can impact your ecommerce business by 35% average sales conversion rate. Buttons are often more effective when they have a feeling of scarcity or urgency. Experimenting with these types of words can reveal how users respond to subtle changes in wording. 

Use heat mapping tools like Crazy Egg or Lucky Orange to find out which pages are getting the most views and clicks. Then, use those results to create your A/B tests.

5. OPTIMIZE YOUR PAGES STRUCTURE AND PRODUCT PAGES

You should improve your page structure by making it easier for users to find what they're looking for and complete their purchase. Here's how:

1. Structure. The structure of your pages influences how easy it is for visitors to navigate and discover your products. Without a clear structure, the user experience becomes confusing and they will leave without making a purchase. remove any unnecessary pages or links
2. Product pages. Product pages are where most of the sales are made, so these need to be optimized to increase conversions. Improve internal linking between categories and products
3. Cart page. Cart recovery emails are an effective way of recovering abandoned carts, but you can also optimize the cart page to reduce cart abandonment rate in the first place.
4. Checkout process. The checkout process is where visitors' attention can start to wane, so it's critical that you keep them engaged with a frictionless checkout process. Give users the option of registering or checking out as guests so they don't abandon their cart because they can't find the register button easily.
5. Search function and filters. Search functions have been shown to increase the rate of conversions by 30%.

Book these Amazon Marketplace Services in Dubai, UAE to get clear CTAs and sales and marketing copies in all your pages that will increase your website conversion rates.

6. EASE CHECK OUT PROCESS

 When a visitor finally decides to make a purchase on your ecommerce website, you want to make it as easy as possible for them to complete the transaction.

 Around half of all online shoppers abandon their virtual shopping carts before they get a chance to complete the checkout process. According to a study by Baymard Institute, the top reasons for cart abandonment include:

1. shipping costs that were higher than expected (53%)
2. long or complicated checkout process (46%)
3. requirement to create an account (28%)
4. untrustworthy site (25%)
5. lack of payment options (17%)

Reduce the number of steps users need to go through in order to complete a purchase. The fewer fields and clicks a customer needs to fill out, the better. For example, allowing users to pay with PayPal is a great way to reduce the number of fields needed in a form.

You can also reduce cart abandonment by making an item quick and easy to add or remove from a user’s cart. Join other brands in working with Ecommerce marketplaces such as Noon and Amazon advertising platform in Dubai, UAE to get the best options that will influence your customers to continue their shopping once they have placed an item in the cart instead of automatically sending them straight to checkout.

7. TAKE THE FAQ PAGES AS A LIVE DOCUMENT

The FAQ page is a great place for you to provide answers to common questions about your products. However, it's also a great opportunity to boost ecommerce conversion rates.

Here are some ways you can optimize your FAQ page:

1. Treat your FAQ page as a working document. FAQ pages are often neglected after they've been posted, leaving shoppers with stale content that may not even answer their questions. Don't treat it as an afterthought! You should constantly be adding, removing and updating questions as they arise.

2. Try to put yourself in the position or view of a customer. Try to predict what their questions will be before they ask them (and offer the answers on your FAQ page).

3. Don't let your FAQ page get too long and tedious; if you have many questions, create subcategories (and break them up into multiple pages).

4. Don't just write answers; include links to other resources where possible, especially ones that you've made yourself (like blog posts and videos).

5. Provide images and screenshots where necessary — don't just rely on words alone! The best way to explain something visually is through video or a GIF image (I love using Giphy GIFs). If you're answering a question that needs visual instructions, use a GIF or video tutorial where appropriate.

Here are more ecommerce conversion tips

8. Improve visual appeal by using high-quality images, including multiple angles and zooming capabilities for better viewing.

9. Offer free shipping for all products or a minimum order amount for free shipping. Free shipping is one of the top reasons for online shopping cart abandonment and offering free shipping on every order will increase conversions.

10. Include customer testimonials when possible and make sure that your return policy is clearly posted on every page and easy to locate. Your return policy should be hassle-free and easy for customers to understand.

Conclusion

There’s no magic formula to improve ecommerce website conversion rates. Conversion optimization is an ongoing process, and it will likely require you to change up your strategy regularly as you see new opportunities.

But if you give it time, and keep the right mindset, it’s possible to significantly improve your ecommerce conversion rates—and your bottom line. Contact Go4Amazon now for more information or to get started on improving your store’s conversion rate.